AWL Pet Meds
AWL is a leading digital pet healthcare platform providing pet prescriptions, foods, and wellness solutions to industry partners. Backed by Peninsula Capital Partners, we’re a professionally managed company positioned at the intersection of pets, e-commerce, and health & wellness.
The Challenge
Allivet, a prominent digital pet healthcare platform, faced the challenge of expanding its market reach and increasing customer loyalty. Despite offering a wide range of pet prescriptions, foods, and wellness solutions, the company struggled to differentiate itself from competitors and effectively engage its target audience.
Wireframes
Custom Icons Design
Typography
Brand Colors
Solution
In this project, we aimed to revamp the client’s website by giving it a fresh, modern look while enhancing user experience. The process began with designing wireframes to establish the overall layout and structure of the website. These wireframes were crucial in mapping out key sections and ensuring that the flow of the website aligned with the client’s goals and user expectations. Once the wireframes were approved, we moved on to the visual design phase, where we introduced a new look and feel that aligned with the brand’s identity.
This included selecting a cohesive color scheme, typography, and imagery that conveyed the brand’s values in a visually appealing way. To further enhance the website’s uniqueness, we created custom icons that were tailored to the client’s specific needs. These icons added a personalized touch and made the site more engaging. The overall design approach was aimed at delivering an energetic and dynamic user experience, ensuring that the site not only looked modern but also resonated with the target audience.
In addition to redesigning the website, we enhanced the API documentation interface by giving it a fresh, user-friendly look. We focused on improving the layout and usability, ensuring that developers could easily navigate and understand the API’s functionality. The new design featured a clean, organized structure with intuitive navigation, making the documentation more accessible and visually appealing. This modernized interface provided a cohesive experience that aligned with the overall refreshed website aesthetic.
